URL Encoder
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UTM Builder
Generate trackable campaign URLs with UTM parameters and ready-to-copy output.
Choose a built-in preset or select Custom.
Generated URL
Complete required fields to preview the UTM URL.
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Frequently asked questions
Common questions about this tool.
UTM parameters are query values added to URLs (like utm_source and utm_campaign) so analytics platforms can attribute visits and conversions to specific marketing efforts.
Base URL, utm_source, utm_medium, and utm_campaign are required to generate an output URL. utm_term and utm_content are optional.
Yes. Existing query parameters stay in place, and UTM parameters are added or updated without removing unrelated values.
Yes. The generated link is built using browser URL APIs, which correctly encode query parameter values for safe sharing.
utm_term is commonly used for paid search keywords or audience terms, especially in PPC campaigns where keyword-level reporting matters.
utm_content helps distinguish ad or link variants, such as button vs banner, A/B test versions, or different creative copies.
No. Presets are optional shortcuts that auto-fill source and medium values for common channels like Google Ads, Facebook Ads, and email.
No. URL generation runs in your browser, and values are not submitted to a backend service by this tool.